EFSA publishes Trend Brochure Spring / Summer 2012

Amsterdam, June 2011 - EFSA, the European Floral and Lifestyle Product Suppliers Association has published the new edition of its trend brochure ‘Creating Lifestyle’. The brochure had been launched at the Garden Trend Event in Duisburg in June and presents the key trends for Spring /Summer 2012. Four leading themes are illustrated in detail with photos, keywords, pantone colours and suggestions for materials, patterns and shapes.

Apart from presenting the upcoming trends, the brochure itself comes in a completely new look and feel. ‘We are very excited about the new design,’ says Ulrike Ziegler, Speaker and Manager of EFSA. ‘It is very fresh and renewing and underlines EFSA’s mission of being a frontrunner in shaping trends for the floral and lifestyle industry’.

The brochure’s trend suggestions are widely adopted by the players in the market. The content is based on the biannual EFSA Trend and Colour Forecast developed by the renowned Trend Agency Nelly Rodi™ Paris, in co-operation with the EFSA Colour Committee. Nelly Rodi presents the Trends to EFSA members exclusively -more than a year ahead of upcoming seasons. This allows them to anticipate coming trends and align their future assortment at an early stage.